Authntk Launches Social Video Marketing Platform
Simplifies the management of consumer generated media.
Columbia, MD (PRWEB) May 16, 2012
Authntk, Inc. today announced the launch of its social video marketing platform enabling agencies, companies, and brands to simply and easily capture the passion of their customers through video. Video testimonials, product reviews, survey results, contests and other consumer generated video content can now be effortlessly captured through Authntk’s cloud-based video marketing platform. Authntk combines all of the necessary technologies into a single, easy-to-use interface for collecting, managing, deploying, reporting, and amplifying Consumer Generated Media (CGM).
The advent of social media enables consumers to have two-way conversations with companies and brands. Just as friends telling friends about their product experiences generates trusted recommendations; companies are building goodwill through these online conversations. Companies are quickly learning that word-of-mouth marketing is dramatically more effective than any ad they could have created.
More and more consumers are now relying on these social conversations when contemplating purchasing decisions. According to a January 2012 BazaarVoice survey, “84% of Millennials report that CGM from strangers has some influence on what they buy.” Clearly, CGM creates a new opportunity to build credibility and authenticity with customers and prospects. The most persuasive user generated media is video since it’s the only medium that conveys sight, sound and (e)motion.
Internet video usage is skyrocketing. However, for most companies, implementing video on their website is still confusing and difficult. They need one solution for capture, another for hosting and playback, a technical person to add the video(s) to their site, someone to amplify the message through social mediums, and another who can interpret the reporting data.
Authntk solves all of these problems by providing its clients with a single cloud-based platform for collecting, encoding, moderating, managing, hosting, analyzing and reporting on their consumer generated video content. It’s fast, easy-to-use and highly scalable.
The Authntk platform enables companies to capture video through a mobile device, a visitor’s webcam and/or a file upload. Once captured, Authntk notifies the company that new content is awaiting their review and approval. The company simply signs into their Authntk account to review the video and either approves or rejects it. Approved videos are added to their customized Authntk Dynamic Player (ADP) with a simple click, and the new video automatically appears on their website in the size and position they indicated.
Additionally, Authntk videos can be emailed, added to the company’s Facebook page, Twitter feed or other social network with just a single click, amplifying the value of the content. And to close the loop, when a video is approved, the company can choose to notify the submitter via email. The notification contains a link to the video along with encouragement to share via social services like Twitter, Facebook, LinkedIn, and others.
Authntk’s sophisticated reporting and analytics back-end provides its clients with valuable insights by tracking how their content is distributed, consumed, and shared; helping to identify their most loyal and influential customers.
“The market opportunity for Authntk is enormous. Online video is growing at a staggering rate and social media continues to propel companies and brands toward more direct interactions with their customers,” stated Len Ostroff, co-founder and CEO of Authntk, Inc.
“The conversations between companies and customers will only get richer and more interactive and Authntk will be the enabling platform. Authntk’s flexibility enables our clients to use it for video testimonials, contesting, surveys, product reviews, short video stories, and much more.”
Authnkt is a social video marketing platform enabling agencies, companies, and brands to simply and easily capture the passion of their customers through video. Video testimonials, product reviews, survey results, contests and other consumer generated video content can now be effortlessly captured through Authntk’s cloud-based video marketing platform. Authntk combines all of the necessary technologies into a single, easy-to-use interface for collecting, managing, deploying, reporting, and amplifying Consumer Generated Media (CGM). For more information on Authntk, please visit http://www.authntk.com or email us at sales(at)authntk(dot)com.