Walk around videos have been around for a few years and are incredibly effective, but until now, the process of creating these videos has been cumbersome, arduous and time-consuming.
Some dealers are hosting their walkaround videos on YouTube, but YouTube doesn’t provide any dealer branding or moderation, and enables (even encourages!) competitors to advertise against their videos on the same page. Many dealers also block access to YouTube in the dealership, so store employees can’t even see what they’ve posted.
Other dealers are using ‘stitch videos’, which are really just a bunch of static pictures edited together with a 3rd party voiceover. People are no longer fooled by the ‘Ken Burns’ effect. Not only that, but these stitch videos are not customized or personalized for the prospect.
To solve these problems, we’ve created an end-to-end solution for capturing, personalizing and sending walk around video ePostcards. Within minutes from the time a prospect inquires about a vehicle, the dealer’s Internet sales department can record and send a personalized video postcard back. This speed is crucial in showing the prospect that the dealer wants their business.
With Authntk Walkaround Videos, dealers can efficiently and effectively market to their prospects on a 1:1 basis while creating a warm introduction to the sales rep and dealership.
Authntk Walkaround Videos enable auto dealers to respond to each lead with a personalized video landing page of the vehicle they are interested in. This page is customized with the dealer’s branding and logos, and includes a picture of the sales rep, links to their email and phone number, as well as a map and other dealer-specific information. These individual pages are also custom-tailored for each lead and can help dealers distinguish themselves from their competitors.
Our mobile app enables sales reps to shoot video with an iPhone or iPad and have it immediately uploaded into Authntk. There, store management can review the video prior to emailing it out to the prospect. Videos can also be uploaded into Authntk through a simple web interface.
Visit WalkaroundVideos.com to learn more!